ListenUp.Asia

Episode 4: Taking Asian SMEs Online

The ListenUp.Asia Team — Thu, 03 Sep 2009 04:48:08 +0000

The conversation focuses on some of the difficulties faced by Asian SMEs trying to build an online presence as well as some of the solutions available. We also talk about the benefits of being part of a high-tech community like Hong Kong’s Cyberport including some of the support available to help incubate start-ups.

Hosted by: Alex Trup & Edmon Chung.

Guests: Nick Fawbert & Nicholas Yang

Episode 3: Trends in Asian Digital Marketing

The ListenUp.Asia Team — Tue, 14 Jul 2009 08:48:41 +0000

We discuss some of the hot topics at the recent ad:tech Singapore event, as well as digital/brand marketing in Asia. We also delve a bit deeper into the features of Mainland China’s Internet landscape, such as the lack of common advertising standards and the best strategies for targeting Chinese audiences online.

Hosted by: Alex Trup & Ching Chiao.

Guests: Alex Lee & David Ketchum

Episode 2: Online Music Marketing in Asia

The ListenUp.Asia Team — Tue, 23 Jun 2009 10:34:45 +0000

In this episode we talk with MC Jin (arguably the most famous ethnically Asian rapper in the world) and what he’s done to connect with his fans, how he promotes and sell his music online, as well as what he’s up to now he’s moved to Hong Kong. We also discuss whether language is really important in music and its marketing.

Hosted by: Alex Trup & Ching Chiao.

Guest: Jin

Episode 1: What’s in a name? The value of domain names

The ListenUp.Asia Team — Mon, 15 Jun 2009 01:31:56 +0000

In the debut episode of ListenUp.Asia, we discuss our experiences and strategies in/for registering and monetizing domain names as well as what the new gTLDs will mean for companies and domainers. We also talk about domain names we’ve registered and what makes some domains more valuable than others.

Hosted by: Alex Trup & Edmon Chung.

Guests: Eric Gerritsen, Jothan Frakes & Randy Charach